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In today’s redefined world of event management, success hinges on seamless attendee tracking and real-time data management. Whether it’s a small conference or a sprawling trade show, organizers need to ensure that every session, badge scan, and attendee movement is accurately recorded. That’s where FEIG Electronics and Positive Proximity have teamed up to offer cutting-edge solutions that are making waves in event management.
Recently, Jeffrey Baker, Vice President of Positive Proximity sat down with us on the Identify podcast to discuss this partnership and what it brings to event management.
Founded in 2014 and based in Las Vegas, Positive Proximity is a leader in event technology services. The company specializes in providing essential solutions for event organizers, including attendance tracking, on-site registration, badge printing, and exhibitor lead retrieval. With a track record that spans events of all sizes—from intimate gatherings to massive conventions—Positive Proximity has worked with top-tier clients such as Lenovo, the American Academy of Neurology, and the American Healthcare Association.
The company’s systems are designed to help event organizers track attendee movement, monitor session occupancy, and generate real-time insights that drive informed decisions. These solutions not only enhance the attendee experience but also help organizers stay ahead of the game in ensuring smooth event operations.
The collaboration between Positive Proximity and FEIG Electronics began in 2018, when the team at Positive Proximity first encountered FEIG’s innovative RFID solutions at a trade show. After discussing the possibilities of integrating FEIG’s hardware with their software, the two companies began working closely together to develop an even more robust event management solution.
FEIG Electronics, a global leader in RFID technology, is known for its high-performance readers and scanners that are used in a variety of industries, including logistics, retail, and healthcare. When applied to the event space, these technologies offer powerful capabilities, such as real-time tracking of attendee movements and seamless badge scanning.
One of the key developments in this partnership has been the creation of middleware—a software layer that acts as an intermediary between FEIG’s RFID scanners and Positive Proximity’s systems. SecondStage©, Positive Proximity’s middleware solution, ensures that data is captured and delivered seamlessly, even in environments where connectivity might be unreliable.
In an event setting, data flows in real-time from scanners that track every attendee as they check in, enter sessions, and move around the venue. But what happens when there’s a power outage or the Wi-Fi goes down? Without the right technology, that data could be lost, leading to catastrophic consequences for event organizers.
That’s where the middleware comes in. It queues the data until it can be safely transmitted, even in the event of technical disruptions. Whether it’s a brief Wi-Fi outage or a more significant power blip, the system ensures that no critical data is lost—making it a vital tool for managing large-scale events.
In an industry where attendee data is not only valuable but critical, Positive Proximity’s partnership with FEIG Electronics has provided a game-changing layer of reliability and confidence. The middleware solution offers redundancy backups, continuous monitoring of battery health and connectivity, and timestamped data tracking—all essential features for successful event management.
For Positive Proximity’s clients, this collaboration means that they can rest assured knowing that their data is safe, even in the most challenging conditions. The integration of FEIG’s RFID technology ensures that real-time data is captured accurately, which is crucial for events that require strict attendance tracking, such as continuing education sessions that offer certification credits.
As the event industry continues to evolve, both FEIG Electronics and Positive Proximity are committed to pushing the boundaries of what’s possible. With the rapid advancements in technology, event organizers now have more tools than ever to improve attendee experiences, streamline operations, and ensure data accuracy.
For Positive Proximity, the relationship with FEIG Electronics has strengthened their ability to provide exceptional value to clients, making them a trusted partner for event organizers across various sectors. For FEIG, this collaboration highlights the versatility of their RFID solutions and the growing impact of their technology in industries like events and conferences.
As the event landscape prepares for a busy 2025, FEIG Electronics and Positive Proximity are leading the way in ensuring that event organizers are equipped with the tools they need to deliver flawless experiences, regardless of the challenges they face.
The partnership between FEIG Electronics and Positive Proximity is a shining example of how collaboration and innovation can transform industries. By combining FEIG’s cutting-edge RFID technology with Positive Proximity’s real-time data solutions, event organizers are empowered to make more informed decisions, enhance attendee experiences, and ensure operational efficiency. As the event industry continues to adapt to new challenges, this partnership stands as a testament to the power of technology and collaboration in shaping the future of event management.
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